Inspire ip came to us as an intellectual property registration startup, which also had a sustainable market place for NFTs, both initiatives shared the same name, differing only as Inspire Ip and Inspire Ip Collectibles, which caused a lot of confusion by the company’s own team, in relation to its main activity, and by customers.
Based on the understanding that the audiences for each of these products were radically different, Inspire sought us out with the aim of making its communication clearer and more appealing to the target audience of each of its solutions.
Our goals with the project:
– Brand architecture solution for this problem;
– Elaboration of positioning and brand expression for each of the solutions.
Strategy and brand voice
As a solution for the brand architecture, we assumed the drastic difference between the publics of each product and the desire of the startup board to make the NFT marketplace a B2B product. Thus, we proposed a separation, in fact, between the two brands.
In the new organization, Inspire continues to be an intellectual property registration platform, while Origgio appears to give face and personality to the creation, purchase and sale service of NFTs and other related matters, such as buying land and hosting events in Metaverso.
The narrative developed for Origgio places the brand as an expert in the new technologies that are shaping our future. A “modern and up-to-date” guide that will teach and solve all the doubts of large companies that want to create innovative projects involving technologies related to NFT, Metaverse, Blockchain, etc., but who don’t even know where to start.
Brand and visual identity
As a solution for the brand architecture, we assumed the drastic difference between the audiences of each product and the desire of the startup’s management to make the NFT marketplace a B2B product. Thus, we proposed a de facto separation between the two brands.
In the new organization, Inspire remains an intellectual property registration platform, while Origgio emerges to give face and personality to the service of creating, buying and selling NFTs and other related matters, such as buying land and holding events in Metaverso.
