This is Dove Care and Dove Soft, two typefaces made with love for the Dove da Tampinha Azul campaign. The goal was to maintain a consistent lettering style throughout the whole campaign, so the two typefaces work as sisters: similar, but each with their own personality.
Dove Soft is a display script with 137 characters, upper and lower cases, soft edges, playful forms with some beautiful alternates.
Dove Soft is a display script with 137 characters, upper and lower cases, soft edges, playful forms with some beautiful alternates.
Dove Care is all caps with 73 characters, including ligatures.
Both typefaces started as lettering stickers made by Leandro Assis, which were also used for the campaign. Leandro and our type designer Júlia Lago worked alongside each other to create these bold and functional typefaces.
Lettering and stickers: Leandro Assis and Diego Justino
Main type designers: Leandro Assis and Júlia Lago
Type design assistant: Diego Justino
Type production: Júlia Lago