Branding for marketing agency
Operating in Brazil, the United States, and Latin America, Connect2B is a 360º marketing agency founded in 2012, when two partners identified a gap in the market: the lack of indirect sales specialists for the technology sector. What started in a small basement has become a company recognized for creating lasting partnerships and driving major brands and growing businesses.
Our goal with the project
Challenge Summary: How can we build a brand that conveys closeness, innovation, and the ability to create meaningful connections at every touchpoint? How can we communicate Connect2B’s ability to assemble custom teams, adapt timelines and budgets, and deliver strategic solutions creatively, all while maintaining a close, collaborative relationship with clients and partners?
Insight and Strategy
The core insight of the project was to place the Connect2B team at the center of the narrative. The strategy was designed to reflect how the agency connects brands, business goals, and people (whether clients or team members), translating its positioning and culture into visual elements and messaging that convey closeness, innovation, and the ability to create meaningful connections.
Verbal Identity
Connect2B communicates in a close, attentive, friendly, caring, and authentic manner, reflecting the way the agency relates to clients, partners, and employees. Clarity and transparency are priorities, as is maintaining an emotional connection in every contact, ensuring that communication is always strategic, welcoming, and aligned with the agency’s purpose.
Visual Identity
