Visual identity for a technology company.
Our goal with the project
Challenge Summary: To create a visual expression that combined innovation and sophistication without compromising the sense of closeness at the heart of the brand. It was essential to balance the platform’s technological appeal with a more human and emotional visual language.
Insight and Strategy
The insight came from the name itself, as ‘Commotion’ brings together the ideas of community and movement. The strategy was to translate this concept into a visual identity, ensuring that each shape and composition reflected dynamism and integration. The identity was built on three pillars: technology, expressed through bright colors and contemporary lines; community, represented by fluid shapes and interconnections; and emotion, conveyed through rhythm and contrast.
Verbal Identity
Commotion’s voice is young, direct, and empathetic. The brand speaks with clarity and confidence, maintaining a welcoming and inspiring tone in any context.
Visual Identity
