Conecta Ads is an innovative company in the digital advertising landscape, specialized in connecting brands to their audience in a strategic, efficient, and personalized way, with technology integrated into different marketplaces. Born in a dynamic digital environment, Conecta Ads stands out for its ability to combine cutting-edge technology, data intelligence, and creativity to enhance results in programmatic media and performance campaigns.
The company operates as a true solution hub for digital retail in Brazil. With a multidisciplinary team, Conecta Ads goes beyond delivering media by building strong bridges between brands and consumers, fostering relevant and measurable experiences.
Our Goal with the Project
The main goal of the project was to position Conecta Ads as a leading name in high-performance digital advertising, conveying its full innovative potential and the strength of its solutions. The objective is to align the brand’s communication with its true scale and expertise, making it even more recognized and sought after by advertisers looking for tangible results and market differentiation.
Challenge Summary: How can we create a language and identity that convey maturity, trust, and innovation in a market saturated with generic promises and impersonal narratives? In what ways is it possible to communicate Conecta Ads’ key differentiator –its ability to combine technology, strategy, and creativity – without losing the sense of closeness and flexibility that are the company’s hallmarks?
Insight and Strategy
The core insight of the project stems from the understanding that Conecta Ads delivers more than just media. They make smart connections to generate tangible and expressive results. The strategy involved engaging the entire team in building the new identity, ensuring that every brand touchpoint reflected its vision for the future: to be the link between brands and people in an increasingly complex and fragmented digital ecosystem.
The communication strategy is built on three pillars: Clarity and objectivity in presenting services and results; Proximity to the client, showing that each project is unique and personalized; Continuous innovation, highlighting the use of technology and data to exceed expectations.
Verbal Identity
The brand voice aims to empower everyone – employees and clients alike – to become bolder and more ambitious.
Conecta Ads’ voice is consultative, direct, and inspiring, with a communication style that prioritizes clarity, trust, and the demonstration of expertise, without losing the sense of closeness and open dialogue. Expressions like “we connect brands and people,” “results that go beyond the click,” and “intelligence applied to performance” are examples of how the brand positions itself verbally.
Visual Identity
The visual identity was redesigned to reflect modernity, technology, and dynamism. The color palette emphasizes vibrant and contrasting tones, conveying energy and innovation, while graphic elements inspired by connections, networks, and digital environment reinforce the brand’s purpose of linking different players through marketplaces.
The logo was simplified, featuring clean lines and shapes that evoke the idea of connection and movement. The layouts are straightforward and purposeful, with strategic use of white space, images and illustrations that represent people interacting with products through the digital environment.
Branding e Visual Identity: Motora
Strategic Direction: Luize Araújo
Strategy and writing: Luize Araújo, Isabele Souza
Art Direction: Luize Araújo
Designers: Luize Araújo, Julia Sales, Júlia Lago, Júlia Chaves, Laís Fonseca, Maria Stéfanni Carvalho
