Quoras

Naming and visual identity for integrative medicine

Quoras embodies the essence of integrative medicine, perceiving health as a harmonious equilibrium between the physical, mental, and emotional realms.

The brand operates with a multidisciplinary approach, synergizing the expertise of healthcare professionals across diverse specializations to empower their patients in cultivating healthy habits and seamlessly embracing a holistic approach to preventive treatments.

Our goal with the project

To craft a communication strategy that not only underscores the clinic’s distinctive philosophy but also forges a profound connection with an audience avidly pursuing a wellness-driven lifestyle, with the ultimate aspiration of attaining extended vitality.

Insight and Strategy

To translate Quoras’ unique philosophy, we proposed a “Clinic-SPA” concept. Based on this, we developed the name, brand, and unfolded the entire visual identity.

Naming - Quoras

Our challenge for naming was to balance attributes that might initially seem contradictory, such as elegance, status, and sophistication, along with welcoming, modernity, and technology, considering the clinic employs cutting-edge devices in its treatments.

From this briefing, we conducted several creative rounds that generated a list of 10 name options, from which Quoras was selected.

The name ‘Quoras’ was created by altering the spelling of the Portuguese words “cura” (meaning “healing”) and “coração” (meaning “heart”).

Visual Identity

The brand symbol represents the balance between mind, body, and spirit, depicted through stacked stones. These are also associated with a renowned massage technique, thereby embodying the idea of relaxation.

From this element, we unfolded the entire visual identity, featuring floating stones in both 3D and 2D, light colors, and elegant typography. This approach made the brand’s differentiation strategy tangible to the audience.