Visual Identity System for an Educational Institution
Instituto Singularidades is an organization, based in São Paulo, whose mission is to cultivate learning spaces throughout the country, training teachers and educators in public and private schools. Among its numerous initiatives and projects is the series of online courses on the National Common Curricular Base, which needed a visual identity capable of unfolding in numerous brands, maintaining its power of recognition through a strong DNA.
Our goal with the project
To create a visual identity capable of structuring and supporting the series of online courses about the Brazilian National Common Curricular Base (BNCC), ensuring consistency, recognition, and scalability across different programs. The challenge was to develop a visual system with a strong graphic DNA, capable of expanding into multiple course brands while maintaining unity and coherence, visually translating the educational, accessible, and formative nature of the initiative.
Challenge Summary: To build a flexible and recognizable identity system for the BNCC course series, allowing the portfolio to expand while maintaining visual consistency, didactic clarity, and a visual language connected to the learning environment. The design draws inspiration from notebook annotations, study materials, and educational resources.
Visual Identity with Illustrations
Illustrations for the campaign “Cultura de Podcasts”, which encouraged the public to consume the audio content developed by Singularidades as a complementary medium to the videos and handouts.
Designers: Luize Araújo, Júlia Lago and Juliana Argollo