Visual identity for a governance company.
Legado is a Governance and Compliance consultancy that seeks, in essence, to escape the traditional profile of law. It is the result of restlessness, curiosity and the desire of its partners to do something different.
Our goal with the project
The main objective of redesigning the Legado brand was to position the company as extremely professional
Challenge Summary: Keep the professional stance of the company while simultaneously highlighting its differentials, which stemmed from human service and a focus on active listening and attentiveness to customer demands.
Visual Identity
We created a brand for Legado that translates the essence of the partners, based on the same concept as the previous brand, the Enso symbol, which represents the constant pursuit of perfection. The new design brings a sophistication to the brand, using a delicate thread that intertwines, in order to show the continuity of the companies, the main objective of Legado. The thread appears as a main element of the identity, being the protagonist of the stationery pieces.
Visual Identity: Motora
Creative Direction: Juliana Argollo
Designers: Juliana Argollo, Júlia Lago and Luize Araújo