Branding for the architecture and construction sector
Ottus Prestige is the starting point for those who are not afraid to dream big. Founded in 2008, Ottus balances architecture, engineering and woodwork to materialize projects, renovations and bespoke furniture to an exquisite standard. The brand represents the meeting of affordable refinement, boldness and excellence, offering architects, designers and high net worth individuals a truly differentiated experience.
Ottus Prestige embraces two interconnected fronts: Ottus Construction for commercial and residential building work and Ottus Bespoke Furniture for trend-setting furniture. The branding reinforces the complementarity between them through a cohesive and personalized visual identity system, capable of expressing both the collective strength of the group and the independence of each business unit.
Ottus Rebranding
Insight and Strategy: Position Ottus Prestige as a benchmark for high-end architectural projects, showcasing its full potential for refinement and the strength of its complementary solutions.To align the brand’s communication with its expertise, making it recognized and sought after by architects, designers and clients looking for exclusivity and quality in every detail.
Challenge summary: How can we create a brand that conveys refinement, warmth and exclusivity in a high-end market? How to communicate Ottus’ ability to unite cutting-edge industrial processes and refined craftsmanship, without losing the sense of closeness, flexibility and dedication that are the company’s trademarks?
Insight and Strategy
We defined the materialization of bold projects as a unifying purpose and brought the entire team into this narrative. From the showroom to after-sales, every step of the Ottus customer journey was reimagined as a stage for exclusive and memorable experiences.
Brand Architecture and Visual Identity
The visual identity was designed to reflect the perfect balance of sophistication, innovation, and excellence. It is expressed through a cohesive system that encompasses Ottus Prestige, Ottus Construção, and Ottus Bespoke Furniture. Each distinguished by its own color and signature.
Ottus Construção is responsible for executing commercial and residential construction and renovation projects, while Ottus Bespoke Furniture collaborates with architects and interior designers to produce and install custom-made furniture. Each business unit interacts harmoniously, reinforcing both the complementarity of services and the operational independence of each brand.
Verbal Identity
The Ottus voice is designed to inspire confidence and encourage architects, designers, and clients to be bold in their projects. With a refined, welcoming, and consultative tone, the communication prioritizes clarity, exclusivity, and the demonstration of expertise without losing its sense of closeness. Phrases like “we materialize every detail of your project,” “we are at your service,” “let’s bring your boldest vision to life,” and “we deliver flawless finishes that impress” illustrate how the brand expresses itself verbally.
Strategic Direction: Luize Araújo
Strategy and writing: Luize Araújo, Isabele Souza
Art Direction: Luize Araújo
Art Direction: Luize Araújo
Designers: Luize Araújo, Laís Fonseca, Júlia Lago, Maria Stéfanni Carvalho