Visual identity for an international organization
Research and Interviews
For the project, we collected testimonials from leaders from the main organizations part of the GATC: AMAN – Indonesia, AMPB – Mesoamerica, APIB – Brazil, COICA – Amazon Basin, and REPALEAC – Congo Basin. From those conversations, we were able to define the directions for the brand and its essence.
Logo
In order not to limit the logo to a specific biome, or to represent a person with a defined gender and age, we opted for a symbolic representation. We chose an asymmetrical design of organic nets inspired by roots, corals and fungi, with small hands hidden in the design. The circle filled in at the top makes reference to sunrise and the cyclic nature.
Visual Identity
The visual identity reinforces the concept of harmony between people and mother nature. Green tones symbolize forests and oceans, while reds and oranges were chosen to symbolize humans. The illustrations created represent important cultural elements for indigenous peoples around the world and help to make the identity more dynamic.
Illustrations and Iconography: Isabele Santos, Juliana Argollo, Larissa Constantino, Maria Stéfanni Carvalho
