Our goals with the projects:
Strategy and brand voice
Based on what was mapped out in workshops with partners and employees and also in interviews with Ateliê customers, the company’s corporate culture was clear: the team of experts works in an enthusiastic manner, always available and open to listening to its customers. They build loving relationships with each project.
With that in mind, the tone of voice created for the brand needed to balance objectivity and technical knowledge with a dose of affection. Thus, the slogan arises: Investing in teaching environments is investing in the future.