Ibizy is a clothing store made for bold women, who want to stand out and draw attention to their attitude and style on special occasions. The pieces in the store are full of sparkles, crevices and a lot of personality.
Our goal for the project
Our great challenge for this project was to translate the festive atmosphere of the brand, which was previously called B&W Store, into a name, logo and visual identity as authentic and sophisticated as its audience.
Naming and slogan
For the name, we sought to associate the brand with a popular travel destination, such as Ibiza. Thus, we relate your image to a dynamic, busy lifestyle full of incredible experiences.
The brand’s tagline was created with the aim of reinforcing the concepts of attitude and boldness, also enhancing its identification within the fashion segment, with the use of the word “style”.
Visual Identity
For visual expression in the logo, the heavy lettering is balanced with sensual curves and sharp terminals. The minimalist color palette also goes in the same direction: balancing a bold, citrusy green with a soft lilac. Together, these elements give authenticity to the classic black & white.
The graphics are few and punctual. We bet on a modern layout for the texts as the main visual resource, capable of building a language that is quickly recognized, but extremely clean and sophisticated.
Visual Identity: Motora
Strategic Direction: Luize Araújo
Strategic Direction: Luize Araújo
Art Direction: Luize Araújo and Júlia Lago
Type Refinement: Júlia Lago
Designers: Julia Sales, Júlia Lago, Luize Araújo and Juliana Argollo.