For visual expression in the logo, the heavy lettering is balanced with sensual curves and sharp terminals. The minimalist color palette also goes in the same direction: balancing a bold, citrusy green with a soft lilac. Together, these elements give authenticity to the classic black & white.
The graphics are few and punctual. We bet on a modern layout for the texts as the main visual resource, capable of building a language that is quickly recognized, but extremely clean and sophisticated.