- Position the brand in the market, differentiating it from the competition and aligning its communication and visual identity with this audience;
- Strengthen and expand the Vine community and lifestyle;
- Update logo and brand voice, building its own discourse and bringing a strong and differentiated presence.
Strategy and brand voice
Logo and visual identity
Branding and visual identity: Motora
Strategic Direction: Juliana Argollo
Strategy and writing: Juliana Argollo
Art Direction: Juliana Argollo, Júlia Lago
Designers: Julia Sales, Júlia Lago, Juliana Argollo and Luize Araújo.