Around here, it’s already a tradition! As the year comes to an end, we start getting into vacation mode, giving that final push before the break — and you know what can’t be missing? Our year in review!
That classic moment when we look back at everything special that happened around here. So come along with us, you’re part of this story too! 🙂
Did you notice any changes at Motora in 2025?
In 2025, we took another strategic leap. This year, we grew our team, launched our proprietary methodology, Pétala, surpassed the milestone of 30 awards, strengthened our international positioning, and expanded our global portfolio, which now includes clients in California, Amsterdam, Houston, New York, and beyond! Not to mention the nearly 50 new projects we developed just this year.
Did a banana scroll past your feed?
2025 was also the year we solidified our new Typography practice, led by award-winning type designer and Motora partner Júlia Lago. To kick off this new chapter, we launched a few in-house projects:
- Corax: a gothic typeface, full of style and personality.
- Ana Banana: the typeface of our visual identity — now also ready to bring more personality to your project.
- Marea: born from a branding project and given a life of its own thanks to its irresistible cuteness.
- Rabisca: human and welcoming, with a touch of boldness!
But what about the projects? And the clients?
This year, we had some special clients by our side throughout the entire year, thanks to our Ongoing Support service (or Brand Guardian). It’s not something we offer to just anyone, only to selected projects, or to brands that went through a branding project with us and want to go further, ensuring consistency in how their brand is applied day to day. This year, we worked closely with an amazing group, helping drive their brands’ success, and their achievements filled us with pride. Here are a few highlights:
- Confirmed presence at the highly exclusive Mercado Livre Experience event and a win as Consultancy of the Year for Conecta Ads;
- Milestone participations at COP30, featuring Eixos, Fundo Casa, Teia da Sociobiodiversidade, and Braztoa.
- We watched our clients open new locations, expand internationally, receive awards, and secure major investments from leading institutions. And we celebrated every single one of these achievements, clear proof that investing in branding is worth it and pays off fast!
Is that all, Motora?
Of course not. This year was so special for us — and packed with so many new things — that we decided to create a video recap to bring you fully up to speed.
We’re grateful to every client and every Motorete who made this year so special.
And to everyone who followed along — whether through Bananews, Instagram, Grow Tool, or our podcasts — know that you gave us the boost we needed to make all of this happen. Thank you from the bottom of our hearts for being with us this year.
We can’t wait to see you in 2026 for new achievements and accomplishments! 💜
