Branding for the environmental sector
STW Ambiental is an environmental management and climate change consultancy. Founded by four environmental engineers in 2016, the company evolved from a simple environmental licensing service provider into a consultancy specializing in carbon emissions mitigation for large industries.
Our Goal with the Project
Translate STW’s new moment into an identity capable of communicating credibility, robustness, and genuine commitment to the environmental cause, without sacrificing the closeness that has always set the consultancy apart.
Challenge summary: STW needed to overcome the perception of being a small company when competing with established players in the climate change sector. It was essential to build an identity that communicated solidity and experience while reflecting the real purpose behind the name: Save The World.
Insight and Strategy
The insight came from the company’s own name. STW stands for “Save The World,” but this meaning was not being communicated in any brand material, remaining clear only to the founding partners.
The strategy was to embrace this purpose in an identity that balances technical expertise with emotion, positioning the brand as a trustworthy consultancy for large corporations, without losing the human approach that connects it with smaller clients.
Visual Identity
The new logo conveys solidity and innovation. Its symbol references the letter “S” of the name, while also representing the leaves and stem of a plant, making its commitment to the environmental cause unmistakably clear.
The color palette was revisited. It preserves green as the primary color, but renews it with more sophisticated tones: dark green as the institutional base and lime green as a high-impact proprietary accent. The combination resolves the contrast issues of the previous identity and positions STW competitively alongside the major names in the sector.
The color palette was also systematically designed to visually organize the company’s two business segments: STW Ambiental and STW Climate.
Verbal Identity
STW’s voice is direct, confident, and approachable. The brand communicates with clarity and without unnecessary jargon, translating the complexity of environmental requirements into accessible language, without losing the authority of those who truly master what they do.
The tagline “We transform your impact into legacy” captures the philosophy behind all communication: STW’s work does not end at compliance or emissions neutralization. It becomes something greater: a real contribution toward a more balanced future, for the planet, for people, and for the client’s business.
Visual and Verbal Identity: Motora
Coordination: Luize Araújo
Art Direction: Laís Fonseca
Copy Writing: Laís Fonseca
Designers: Laís Fonseca, Maria Stéfanni Carvalho, Isabele Santos.
Seals: Luana Petters, Juniper Chloe, Maria Stéfanni Carvalho.
